What is User Experience?

User Experience (UX) is the entire experience an individual gets while interacting with a person, a product, a service, a system or a company. For example, a friend of yours keeps urging you to eat from a particular restaurant, insisting that they’ve good the best food ever. You decide to try them out. You visit their location and from the exterior you are turned off, the building is washed off, the vicinity is dirty, the attendants and waiters are unruly. Before tasting the meal, your mind is already made up. You leave, find an alternative and inform your friend about your experience.

This scenario shows how important UX is to a product, system, service or company. Your product may be world class but users engage and interact with it beyond what it delivers at the end point but with the entire journey.

UX concerns itself with creating an experience that is enjoyable, intuitive, exciting and efficient. Some key elements are:

1. Usability

How easy is it for users to interact with the product and complete desired tasks? Your product is deemed usable when it is straightforward, responsive and allows users navigate seamlessly without any difficulty. Simplicity over flamboyance.

2. Accessibility

Can your product be used by everyone? For your product to be accessible it needs to consider and cater to needs of all, including those with disabilities. So, when creating the product, deep thought needs to be deployed into ensuring that everyone regardless of their limitations and disabilities can access it without any inhibition.

3. Performance

Does it work smoothly and efficiently? A good product needs to respond promptly to user input. It also needs to load pages faster, and doesn’t freeze or crash. Users should be able to access the product without experiencing frequent downtimes.

4. Design

How visually appealing is your product? There’s a tendency for designers to design for themselves by showcasing their skills without any consideration for users. Sometimes, colours, typography and fonts can be all over the place. A well-designed product is aesthetically pleasing to the eye, easy to navigate and provides clear visual hierarchy.

5. Functionality

Does the product deliver on its promised expectations? A good product provides users with the features, capabilities and functionalities needed to achieve their goals.

6. Emotional Connection

Beyond the aesthetics, does the product evoke a positive emotional response rom users? This emotional connection creates trust, builds loyalty and delivers satisfaction to users.

Benefits of good UX?

1. Increased Loyalty

When users have a positive experience with a product they are most likely to become loyal customers. Hence, the need for intentionality in ensuring users always have a good thing to say about the product.

2. Improved Conversion Rates

A well-designed product will have high conversion rates because users can easily complete desired actions.

3. Increased User Satisfaction

A product with a good UX is more likely to have returning customers, who refer and recommend it to others. Thereby, indirectly turning users into ambassadors.

4. Reduced Bounce Rates

A clear, intuitive and responsive interaction reduce users’ frustration as well as bounce rate.

5. Competitive Advantage

The market is saturated with a lot of products offering similar services. In order to stand out and to be at the top of the food chain, attention and detail via providing a good UX is very crucial.

Companies need to prioritise UX because it ensures they can create products and deliver services that meet users needs, drive engagement, breed loyalty and drive business success.

Contact us if you need help developing a website, web application or mobile application via email at dev@revocube.com or via phone on 08121236904.