WEBSITE UX AND HOW TO RETAIN CUSTOMERS
What’s the likelihood of you revisiting a store after a bad service experience? Not very likely, is it? If so, you are not alone – at least 88percent of people agree with you.
These statistics are the same when it comes to website visits too. 88percent of people are unlikely to revisit a website after a bad experience – that’s definitely worth avoiding, isn’t it?
The key to avoiding such a humongous loss in visits – of prospects and customers – is strategic engagement of UX (User Experience). User experience (UX) is the overall experience a visitor has whilst interacting with or engaging on a website, program or a mobile app. However, User Experience is not defined by any single design element or layout – instead, it is a comprehensive compilation of many little interactions of parts woven together, influencing the user’s feelings about the website and, by extension, the parent company; whether positive or negative.
A good website design should foster the right kind of emotional response from users by helping them connect with the brand, thereby ensuring customer retention.
A user interface is like a joke, if you have to explain it, then it’s not good enough – Martin LeBlanc
A Standford University research proved that over 46% of consumers critically evaluate a company/brand’s credibility from their website. Therefore, we deem it imperative to help our clients captivate attention and yield a speedy transition of visitors into customers, and then returning customers who always want some more.
The following outlines how exactly we achieve the Wow-Websites we create:
This means that you need a cohesive visual identity across all platforms and devices – including your website – as this will aid recognition and bonding. To create a brand that consumers enjoy engaging with, you need to lead them to want to engage with you over and over again, for as long as you’re here. The key to this is to have a unified, cohesive identity so that your customers can easily recognise your brand wherever they spot any of the items of your identity, thereby creating a mental connection/emotional bond with what you represent.
This involves using: a recognizable colour palette; quality imagery that provides value and credible information to users; consistent and legible typography; and a subtle piece of identity on each page of the website in the form of watermarks or logos. This consistency helps to create a stable environment, the kind that empowers users to locate the products or information they seek without distraction or confusion. Logos should be attractive, modern, and very simple.
We’d showcase Walmart as an excellent example of a website with a commendable User Experience design. The easy-to-use website has resulted in them owning an E-commerce haven that is completely intuitive and easy to shop on. The responsive design condenses makes it desktop, tablet and mobile-friendly without altering the beauty and ease-of-use of the website.
This enables users to quickly search, access their cart and peruse their personal account, whilst retaining the option of speedily navigating their way back to the homepage. This simple, neat, and consumer-centred design is also branded in their signature colours, which mirrors the looks, appeal and message just as you’d find on every piece of advert, social media posts and banners accruable to the brand – just as we discussed earlier.
Buttons should be large and entirely clickable, not just the text within – having a clear description of what experience users can expect as a result of clicking a link. Fonts should be large and readable; well-spaced with sufficient breathing allowance.
Since you want to create a website for your consumers and not personal pleasure, design should not be centred on you, but the user’s interests. To enhance the achievement of this, it is advisable to expose the website design to a small sample population who will feedback on what they found interesting and the features they found confusing or ambiguous. This feedback is then taken into consideration in evaluating the overall User Experience derived from engaging with the website.
In conclusion, creating a valuable website means a lot more than just having a beautiful edifice; the interface should be functional and must be sure to elicit a connection with the user.
We have a catalogue of creative website designs for your perusal at: www.revocube.com.
Need clarifications? Got ideas, service or product you would like to creatively showcase? Let’s build something worthwhile for you today.